After the July 2009 Ürümqi riots, China blocked from viewing most of the popular non China-based microblogging services like Twitter and Facebook.. It was considered to be an opportunity to Sina's CEO Charles Chao.SINA Corporation launched the tested version of Sina Weibo on 14 August 2009. Basic functions including message, private message, comment and re-post were made possible in September, 2009. Sina Weibo implements many features from Twitter. Users may post with a 140-character limit, mention or talk to other people using "@UserName" format, add hashtags with "#HashName#" format, follow other people to make his/her posts appear in users' own timeline, re-post with "//@UserName" similar to Twitter's retweet function "RT @UserName", put a post into the favorite list, verify the account if the user is a celebrity.The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketingCurrently most of the non Chinese users have trouble registering their Sina account (even though apple IOS 6 comes with Sina wiebo integration) but the company plans to relese english version soon.As for China, the local government's handling of the crisis had faced criticism on social media, and the incident is a reminder of just how the internet has changed country.
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